My services.
I am a freelance art director, 3D artist and motion designer in Amsterdam. From product films and product explainers to commercials and everything in between: I bring your story to the screen, from the first idea to the final frame.
01 / Where I start
I start with the product.
What makes it interesting? Which detail deserves attention? And what should someone understand, or want to find out, once the film ends? That is where my work begins. I look for the visual idea that shows your product at its best.
3D product films
A new product deserves attention. I make a 3D product film that lets the design, the details and the character speak. For a launch, your website or a trade fair.
For example Komori, Bommel en Philips Baristina
How it works
Mechanics, parts and processes you cannot see from the outside. I dive into the technology and translate features into a clear visual story.
Commercials and motion design
For everything around 3D animation and motion design. From commercials and brand films to software explainers and short animations for social media.
For example KitKat, Isle of Paradise en PVH Prana
02 / How I work
From first idea to final frame.
01 / 06
Briefing and strategy
- We discuss your product, brand, audience and what the film needs to achieve.
- I gather CAD files, product photos and technical information.
- We set the approach, the planning and the budget.
02 / 06
Concept and storyboard
- I develop the concept and write a script where needed.
- I work out the story shot by shot in a storyboard, so you see the structure before production starts.
03 / 06
Design and art direction
- I set the visual direction with moodboards and styleframes: stills that show materials, light and mood.
- I match colours, typography and graphic elements to your brand.
- I build the 3D models and other visual assets that are needed.
04 / 06
Animation and motion design
- I make an animatic to set the timing, rhythm and camera moves.
- I build out the shots with animation and, where needed, simulations.
- I render the images in high quality and bring everything together in the edit, with music and sound design.
05 / 06
Feedback and refinement
- You review at set moments: at the storyboard, the visual direction and the animation.
- I process your feedback in the rounds agreed in the proposal.
- Before delivery I check picture, sound and technical quality.
06 / 06
Delivery
- You receive the agreed versions, in the right formats and resolutions for your channels.
- You receive the files neatly organised, with guidance on how to use them where needed.
03 / Frequently asked questions
Good to know.
What do you need to get started?
A briefing and as much product knowledge as you can share. Think 3D or CAD models, product photography and technical information. If a script or story already exists, I build on it. Up front I look at which material is usable and what still has to be made.
How long does a production take?
For product films I usually count on four to eight weeks. You can come to me for shorter productions too, such as a single animation or a social video. Large or small: I match the approach and the schedule to your project. The length and complexity, the available material and the feedback moments set the lead time, and we agree on that together beforehand.
How do you set the budget?
Every film is made to measure. We discuss your budget and I develop a concept that fits it. The content, the level of detail, the length and the versions you need are set out in a proposal, so it is clear up front what I make and what it costs.
Do you make more than product films?
My focus is on product films, but you can come to me for anything around 3D animation and motion design. From commercials and brand films to software explainers and short animations for social media. Tell me what you have in mind and I will think along about how to fill it in.
Can we give feedback along the way?
We plan the moments you look in together: at the concept and storyboard, the visual direction and the animation. Agreements about feedback rounds and deliveries are part of the proposal.
Which formats do you deliver?
In the formats you need: widescreen for your website and presentations, and vertical or square versions for social media.
Why 3D instead of filming?
With 3D you can show a product before it is in production, in shots that are hard or impossible with a camera: from the inside, in cross-section or in a world of its own. Colours, variants and details are easy to change later.